Igniting Workplace Enthusiasm

Case Studies

Dale Carnegie Training partners with companies and organizations of all sizes to produce measurable business results

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Founded in 1989 by Eric Campbell, CamWest is a premier new home builder in the Northwest.

Business Challenge

To stay competitive, companies must utilize every available resource to ensure that their messages are in line with their missions. Every customer touch point is an opportunity to increase a company's exposure and to clarify its positioning. Therefore, breaking through to customers requires focus, clarity and commitment.

CamWest, the premier new homebuilder in Northwest US, saw an opportunity to better articulate their unique value proposition by having their project managers speak directly with home buyers. They knew they had to continue growth in soft skills of their frontline project managers to maintain the quick growth of CamWest.


To build on their skills, CamWest adapted Dale Carnegie's foundational principles from the Dale Carnegie Course and Sales Advantage to focus on sales and human relations simultaneously. Dale Carnegie Training developed a sales manual and a series of customized training programs specific to their organization and its culture.


As CamWest has continued to learn together, it has continued to grow together. Working together as a team allowed participants to develop a common language to communicate more seamlessly with customers and with each other. This, in turn, helped unify the organization and reinforce CamWest's culture, vision and values. In the four years since training began, CamWest has grown at a rate of almost 15% annually. The influx of new talent has helped the company to grow the foundations of a solid team.

"I have always believed that our company could be even stronger by working together, focusing on our buyers and providing excellent service. That's why I continue to support ongoing training. The training we've done has been tremendously valuable and has contributed directly to the success of CamWest. It has definitely taken us to the next level."


Carolyn Gladwell, Vice President for Marketing & Sales

Curriculum Areas

The competencies taught through our iMAP process are delivered through six different curriculum areas. Select your area of interest below to learn more.
Team Member Engagement Leadership Development Sales
Presentation Effectiveness Process


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